Writing professional articles that encourage visitors to read and follow
Writing professional articles that encourage visitors to read and follow
Writing a professional article that gets millions of visits to your website or online store is really exciting, but it takes the talent, skill, and knowledge that makes you a creative and accomplished writer. If you are tired of your articles not reaching the target audience, and you are looking for any feasible solutions to increase the number of readers, then you need to make a greater effort to achieve your goal. So, how do you write a feature article? How do you make viral content support your brand?
What is the article?
An essay is a text written on a specific topic or story from one side or multiple points of view, with the aim of conveying information and ideas to the readers smoothly, helping them understand and absorb, or convincing them of a particular message based on the arguments and evidence that support it. Essays are often formal or informal, and may be as short as three paragraphs or as long as several pages.
Formal essays are more substantive than personal narratives, and discuss academic ideas and serious topics, and their primary purpose is usually explicitly stated in the first lines. Informal essays are more personal and subjective, and are often written in a first-person style, intended to be fun and entertaining, or contain a sarcastic and humorous tone.
What is the importance of writing articles for your business?
With the increasing popularity of articles online, brands of all sizes have made sure to make the most of their content and use it to market products and services, and convert readers into potential, new and loyal customers. From this standpoint, writing articles has become an effective marketing tool, the importance of which lies in the following:
1. Enhance the digital presence of your business
Writing professional articles relevant to your industry and sharing them with your online audience enhances the digital presence of your business and helps you build and grow your brand awareness, whether you own a little-known startup, or have a dominant and well-established business in the market. It's a great strategy for connecting with potential and new clients, and an effective way to get them interested in your business on a regular basis.
2. Increase organic traffic to your site
If you have a website or online store that does not appear on search engines and whose pages are not archived, the best option is to write professional SEO-friendly articles; To get more organic organic traffic across different search engines.
When the target audience performs searches on Google, Yahoo, Bing, or others, your articles will appear in advanced positions in the results, regardless of your market position on the ground. The most important thing here is to create unique, valuable and relevant content for your customers, in addition to adhering to SEO standards.
3. Building trust and credibility with the public
Any brand seeks to gain the trust of the customer, and consolidate its relationship with the public to maintain it for many years, and this task is not easy at all, but requires various methods that affect the audience, including the formulation of exclusive articles that build loyalty and credibility with customers, and turn them into loyal consumers. And always for the brand.So, be sure to write marketing and educational articles for your followers. With the need to involve them in the content and interact with them.
4. Improve your conversion rate
Writing articles contributes to reaching the right audience and expanding the consumer base, through which you can target customers who are in the sales funnel with its five stages of awareness, interest, evaluation, actual action, and post-purchase.
For example, you can use certain keywords that interest the audience in your articles, and motivate them to buy your products or services. Thus, you gain more customers, conversion rate improves, sales grow and revenue increases.
5. Boost your brand value
Most companies have websites or blogs and online stores to provide content that serves their customers and increases their value, which makes you compelled to write more unique and distinctive articles for your blog; With the aim of creating a strong commercial identity capable of continuity in light of the crowding of the market with competitors. Thus, you can enhance your brand's position and give it a competitive advantage, especially with the regular publication of high-quality articles.
What types of articles?
Before embarking on writing professional writing articles, you need to determine its type to communicate your ideas to the audience, depending on your ultimate goal and target audience. When you choose the genre that is most relevant to your story, you can create more structured and cohesive content, and succeed in achieving what you want. So, what are the most popular types of articles?
Narrative essays
Narrative essays aim to tell the reader a story; In a traditional sequence that includes a beginning, middle, and end. They are like short stories that contain a setting, characters, a logical plot, and a climax. This type allows the exercise of imagination and creativity. To impart a particular lesson through personal experience or tell the stories of others.
If you want to write an outstanding narrative essay, you must have an attractive and structured style, so that you hint at the introduction to what you learned from the experience, through engaging the reader at the beginning and climax of the story, and ending with expressing the lessons learned and the meaning of what you reached at the end.
Descriptive articles
It reviews a detailed sensory description of an event, object, memory, place, or thing, and relies on creative writing and rich pictorial language that stimulates the reader's senses, making him smell, see, taste, touch, and hear what the writer describes and feel his emotions.
So, when writing a descriptive essay on a specific topic, make your writing more engaging and emotive. Paint a vivid picture through precise words, symbolic language, and sensory details. Avoid abstract explanations of events. Use metaphors and similes to engage the audience as much as possible.
Explanatory articles
If you want to explain a particular topic or concept, or want to articulate an idea and express your factual information freely, the best option is to write a strong expository essay that provides a balanced, focused, and organized view of the topic. This type is usually used in school curricula or exam questions; To test students' understanding and express their ideas clearly. Other genres branch out from it, such as comparison and contrast essays, and cause and effect essaysWriting a narrative essay depends on research and critical thinking, as well as listing facts and statistics. The introduction paves the way to the topic, then explains the evidence and examples while citing sources and references, without resorting to emotion, and finally points out the main points in a brief conclusion.
Persuasive articles
This type aims to convince readers of a specific point of view or to support a particular vision presented by the writer. Not only does it rely on facts and evidence, but it includes appeals to instincts, emotional appeals, personal stories, and clear, dramatic language that draws readers in.
In this type of essay, present your point as clearly and concisely as possible, include reasons and evidence that support your thesis, avoid vague or complex terms, and conclude with a call to action.
Critical articles
They are called critical analysis essays, and they include an analysis of a literary text or work of art, and require a critical assessment of the argument or topic, and focus on the writer's point of view and theses, and test his skills in critical and logical thinking, and often draws on the writings of other critics to support his argument.
Before writing an analytical-critical essay on any topic, you should read the original text thoroughly, study and understand it well, determine its purpose, then craft an engaging introductory paragraph, break down the content into key themes at the core of the process of criticism and analysis, and list more solid evidence that serves and supports your thesis statement.
What are the elements of the article?
Essay writing is a creative process based on the necessary structure and components followed by writers, to help them organize the outlines of their ideas and present them logically. The basic elements of the article are as follows:
the introduction
The introduction is one of the most important technical elements of the essay. It is an introductory paragraph to the content, consisting of 3 to 6 lines. It often defines the author’s style and purpose of writing, arouses the reader’s interest and curiosity, and encourages him to continue reading. It may be interrogative, or contain reliable statistics, a brief anecdote, a quotation sentence, or a strong statement stressing the importance of the topic.
A good introduction gives the reader a quick overview of what the article is about, especially if it is long. Therefore, it is better to provide basic information and a strong background about your topic and its importance, to formulate it clearly and accurately, and to direct the audience to preview the sub-themes that the article will discuss.
The body of the article
Once you have finished writing the introduction of the article, you will need rich and informative content related to your main idea, to formulate it in smooth and organized paragraphs. The body of the article is the most important part of what you write. It is the backbone and core of your essay, because in it you explain your thesis, describe your story, and present your arguments and evidence.
The body of the article requires a lot of effort to write, especially since it constitutes between 60% to 80% of the content, and each paragraph revolves around a main idea, so that you start with the strongest arguments supporting your point of view. Next, add examples, evidence, facts, and explanations that support your idea. It is okay to use transitional words to make sentences and paragraphs more cohesive.
Conclusion
The concluding paragraph does not exceed 15% of the text of the article, and aims to come up with a distinct conclusion that summarizes your ideas, clarifies the importance of your point of view, and leaves an impressive impression on readers. The conclusion is not just a paraphrase of what you review in each paragraph, but it includes the main points in a coherent way while highlighting the implications of your argument, and avoiding adding any new idea or evidence that you did not mention in the body of the article.
How to write a professional essay in 6 steps
Writing a great article requires a lot of planning, preparation, and in-depth reading, to successfully achieve its ultimate goals. If you don't know where to start, or are looking to hone your writing and blogging skills, you should follow the article writing steps that most professional writers follow.
First: understand the target audience
Determining the target audience is one of the most important stages of writing any text. Before starting to write the article, you should understand the characteristics of the readers for whom you are writing, knowing their demographic characteristics, the value of their culture, their goals, monitoring their problems, and their lifestyle, in addition to knowing the topics that occupy their interests.
The more accurately you define your target audience, and narrow the range of readers you want to reach, the more understandable and focused your articles will be, and the more successful you will be in attracting and influencing them. To achieve this, ask yourself:
What is the age group of the audience? Where does he live? What are his needs?
Why do you want to target this particular audience?
What type of content meets the aspirations of your audience?
What types of articles do you prefer?
What language does he speak and understand?
What keywords are your audience searching for in relation to your business?
How does the audience interact with competitors' articles?
Second: Determine the topic and angle of the article
The process of writing a professional article needs to determine the right type of content, choose a focused and accurate topic, and understand well what you are going to write about, and its main purpose. In this step, make a list of the most important topics that meet the needs of your audience, and there is no objection to using brainstorming, exchanging discussions with your colleagues and customers, and using mental maps; To come up with ideas, develop them, and make them more in-depth.
If you are interested in writing online, you can use Google Trends and keyword research tools such as Ahrefs; To determine what terms your audience is searching for within your topic area, and see how many searches there are over a specific period of time.
Third: research and in-depth reading
Once you have identified your main topic or idea, it's time to dig deeper into it by doing more research and gathering relevant information. This helps you to know, evaluate and benefit from competitors' content, as well as define the themes of the article, and visualize what it will look like in the future.
You can learn research skills on the Internet; To access reliable sources and global databases. It is important to read books and scientific research, and conduct interviews and surveys. if it is necessary. The deeper you research and read, the more accurate facts, information, evidence, and data support your topic.
Fourth: Create an initial outline
The ability to plan to write a professional article is a necessary skill to give it a clear and organized structure of information. And it requires developing a detailed outline for the structure of your article, which includes the main axes that you will focus on, with the need to arrange them logically, and avoid ideas that are far from your main topic.
Briefly explain clearly the broad lines that you will discuss in each topic; Starting from the introduction to the conclusion, with reference to the most prominent evidence and facts supporting your thesis. There is no objection to constantly developing the outline even during the writing of the article, as this helps you to form an in-depth vision of what the content will look like in the future, and makes the blogging process easy and organized.
For example, if you are going to write an article on how to hire the best freelance content writer, your initial outline might include the following key ideas:
What is meant by content writing?
Importance of content writing for businesses
Content writer skills
What are the responsibilities of a content writer?
How do you choose the best online content writer?
The cost of writing content
Important tips for writing content
Fifth: the actual writing of the article
It's time to write the first draft of your essay based on this outline, with the need to keep paragraphs consistent and coherent. Either you start with the introduction from the first moment, if you are able to formulate it professionally, or you focus first on the body of the article, and leave the introductory paragraph for later after an in-depth understanding of the entire content.
When writing essay paragraphs after gathering information, clearly write and explain the focus of each paragraph at the beginning, provide evidence for your point by providing examples or quotes related to your main idea, etc. You can explain exactly what you mean while expanding on opinions, summaries of experiences, and citing sources, so that your paragraphs end up with unique, rich, and informative content.
In this step, you can delete a specific axis, add a new idea, rearrange the paragraphs, and follow a harmonious style that is consistent with the type and nature of the article and is suitable for the target audience. Difficult terms and ambiguous words, and stuffing the text with synonyms and sentences that carry the same meaning, should be avoided. So, write briefly, so what is less and more is good.
But if you are busy with your work and the time is not enough, or you do not have the experience and skill necessary for authoring, editing and proofreading, it is better to use one of the article writing services on the Khamsat platform, the largest Arab market for buying and selling microservices, which includes skilled Arab writers and experts in creating influential and inspiring content ; to improve your activitiesbusiness or your blog.Sixth: review, audit and improvement
Once the first draft of the article is completed, the journey of revision, proofreading and improvement begins, to make the content more clear and coherent. So, be objective and critical when evaluating your article, and put yourself in the place of the reader, to create simple and understandable content. To make sure of this, answer the following questions after writing the article:
Is the article title catchy and directly related to the topic?
Is the introduction strong enough to motivate the reader to continue?
Are the paragraphs really understandable and clear?
Are the conditions for writing the article and its technical elements available?
Does the content need substantial changes?
Do you rely on logical or emotional methods of persuasion?
Accordingly, focus your efforts first on the structure and paragraphs of the essay by reading each paragraph separately. To re-edit, adjust and improve it if necessary. Look for unclear statements, nonsensical arguments, and ideas that need further explanation to deal with again, and make any substantial textual alterations.
Check for grammatical, spelling and punctuation errors, delete any extra words or unnecessary sentences, replace strong vocabulary and words with broken ones, and it is better to review the article more than once; To get a perfect final draft, effectively achieve your final goal. But if you find it difficult to revise and proofread, use proofreading services that give you texts free of errors and impeccable.
Professional essay writing skills
You cannot write a professional and distinguished article; Unless you have a special skill set that makes you an accomplished writer. Therefore, you should hone your skills, so that they combine together to strengthen and improve the content, including:
Research skills
Any successful writer who seeks to write a distinguished article must possess the necessary research skills, whether digital or traditional; Because it is the key to accessing good content, whatever type of article you intend to write. It is necessary to improve the skill of Internet search, including reverse image and video search, in addition to the use of international and academic databases. To find scientific research and articles that can be used.
Planning and brainstorming
Planning and brainstorming are the most important stages of writing any text, and without them, you will not be able to write a creative and informative article. Therefore, you must develop your capabilities in these two skills so that you can create and organize new ideas. To do this, use mind maps to connect your ideas, list the most important phrases you might use in your essay, or use the rule of six journalistic questions: Who? What? when? where? Why? And how?
Reading and writing proficiency
Acquiring the skill of reading is extremely important, because it broadens perceptions, develops the mind, nourishes the spirit, enhances language, develops the imagination, and makes the writer capable of creativity and expressing his ideas in depth, by which he masters writing, and makes writing easy and enjoyable. Therefore, deep reading is closely related to the skill of writing proficiency, and when they come together, words and paragraphs flow smoothly without the trouble of thinking, or in searching for synonyms and linguistic structures.
Authoring and editing
Writing and editing skills You need to expand your linguistic knowledge, so you have a strong cultural repertoire and a large vocabulary, to help you convey ideas and information easily. You must be able to craft exclusive content, edit it with as few mistakes as possible in sentence and paragraph formation, do not write broken phrases, do not make ambiguous words difficult to understand, and do not make the content complex and boring.
Grammar and spelling check
Reviewing and evaluating is an essential step in the stages of writing any text, and you need to have proofreading skills and understand the basics of grammar, spelling, and morphology. If you want to write a professional article, you must address spelling, grammatical and typographical errors, correct punctuation and place missing marks, and ensure the integrity and quality of the wording. This requires knowledge of the grammar of the language, the ability to focus, observe and spot errors, and not rush to deliver the text.
Fact-finding ability
Many people are ignorant of fact-checking tools when writing articles, and they get involved in publishing false or misleading data, which affects their mental image with readers or damages the reputation of the brand for which they write. Therefore, the technologies used to detect and verify false information, fabricated images and videos should be known, such as the InVID tool, Exifdata and YouTube DataViewer.
Search Engine Optimization
SEO skills are important, to attract audiences to your articles and increase their reading rates without promoting them with paid ads. It includes the ability to understand the audience through search queries, proficiency with keyword discovery and evaluation tools, how to include them in the web address link, hyperlink building, content optimization for Google Featured snippets, etc.
Analytical skills
Writing content and articles is not limited to authoring, editing, and reviewing, but extends to analyzing the information you collect, in addition to measuring the results achieved after sharing it with the public. This requires understanding key performance indicators, KPIs, and sub-metrics for the article page on the website.
When you analyze data and statistics, you can know whether the content has achieved its desired goals or not, and it helps you make the right decisions and actions related to the content.
10 tips for writing a professional article
Best practices must be followed to write a professional and distinctive article, in order to achieve satisfactory results and meet your aspirations. So, here are these tips:
Write a strong and expressive headline: A good headline sparks the curiosity and interest of the reader and pushes them to read the article. So, you must write a unique, concise and catchy title. At the same time, it gives the audience a general idea of the content of the main topic.
Study your audience's problems carefully: When you deeply understand your target audience's problems and identify their requirements, you are able to write articles that touch on their needs. So, don't ignore customer research, and keep an eye out for competitors' content.
Arrange the elements logically: It is not possible to write a professional article without arranging its elements logically. If your ideas are random, the reader will leave you in moments, but if you narrate them in an orderly way, as if you are writing a sequence of story events, you will increase the chances of understanding the content and reading it to the end.
Be accurate in conveying information: Check that the information you write is correct before you publish it. If you share inaccurate information, it will reflect negatively on your blog or business.
Pay attention to the practical side: If you want to write strong writing articles, you should not be satisfied with theoretical information, it is better to add a practical side through which you explain how to apply the information and benefit from it realistically.
Make your article rich in visuals: Visual elements such as photos, videos, and charts increase the popularity of the content, make it easier to understand and assimilate, and entrench your message in the mind of the audience for as long as possible.
Think outside the box: draw inspiration from everything that is happening around you, to create exceptional ideas and content that set you apart from others. Share with your audience what's going on behind the scenes, and write to help them, not just for profit.
Do not forget to format the article: Some people neglect this step despite its ease of implementation and its strong impact on the reader.
Crafting a strong conclusion: Some writers don't formulate the conclusion professionally or ignore it completely, which is a huge mistake. It is important to end the article with a distinctive and impactful conclusion, which causes the readers to take a specific action or action that serves your ultimate goal.
Optimize your article for search engines: Writing an article that meets SEO requirements is very important. To make it top the first page in search engine results. Therefore, you must know the rules of SEO in writing content, and master its techniques used by professionals, such as the Google Keyword Planner and the Ahrefs tool.
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