Digital marketing via social media and Instagram
Digital marketing via social media and Instagram
Instagram Ads Create your first ad
Instagram ads are an effective way for brands to advertise online creatively, either with images or videos and other visual content. Recently, most companies have been using Instagram ads to achieve more reach to their target audiences in addition to raising awareness of their brands, taking advantage of Instagram's distinctive services for companies to launch advertising campaigns.
What are Instagram ads?
These are posts that the company pays for in order to reach their target audiences on Instagram.These ads appear everywhere within the app and look just like regular posts, but they always have a (Sponsored) or Sponsored label to mark them as an ad, and most of the time they have more features than a regular post like external links and CTA buttons as well Product catalogsdifferent.Types of Instagram ads
Instagram offers you a wide variety of ads to use, which gives you many options to try new effective ways to advertise and promote your business and achieve your goals, so it will be useful for you to familiarize yourself with the different types of ads, especially if you want to create unique advertising materials. The types of Instagram ads are:
1. Image ads
Image ads allow you to use specific images to advertise your brand and promote your various services and products. Image ads are best suited for advertising campaigns that can be reduced and expressed in a single compelling image, and this image can be created with the help of professional photography or high-quality graphic design.
2. Video ads
Similar to image ads, but more expansive, you can create a high-quality video showing a collection of images or promotional scenes for services and products. Short videos are usually more effective and closer to what the audience prefers, so video ads need a high ability to reduce and highlight the best of the company within a short period.
3. Carousel ads
It is a series of images or videos that the user can scroll through. This type can be used within posts or stories on Instagram, and is usually used to show a group of related products or tell a multi-part story. Carousel ads allow up to 10 photos or videos to be shared.
4. Shopping ads
Using Shopping Ads, your store links can be added to the photos so that followers can click on these links, learn more about the products, and even buy directly through Instagram. Shopping Ads make the shopping experience easier for your followers, and are the perfect choice among the types of Instagram Ads if your company uses the Instagram Shop feature.
5. Group Announcements
It is a mixture of carousel ads and shopping ads. Group ads display products directly from the catalog, and this type is the most suitable option for an electronic brand, as it allows the user to purchase the product directly. Upon clicking on the ad, the user is directed to the Instagram Instant Experience storefront, which allows them to learn more about the product and proceed with the purchase.
6. Discovery ads
This type appears in Discover, the place for new content on Instagram. Discovery ads do not appear in the Discover network or the various channels directly, but appear after the user clicks on a photo or video from the network. Discovery ads can consist of images or videos.
7. Story Ads
They are image ads that appear in full screen mode as they appear between users' stories on Instagram, and they look like regular stories and do not look like ads. These ads give you the ability to use Instagram Stories features such as filters, stickers, texts, and more. Most of the time the interaction is greater with story ads due to the fluidity that appears between users' stories.
8. Ads Reels
They are ads that appear between Reels videos, and follow the same format as Reels videos on Instagram, which allows the ad to appear as a natural part of the video. The ad can be up to 30 seconds long, and this type is ideal if you have short, eye-catching video ad content that gets people to engage with it.
9. IGTV Instagram TV Ads
These ads appear when users click to watch IGTV videos. The ad is up to 15 seconds long and is a high quality vertical video clip that is compatible with mobile devices. Instagram TV ads are currently available to users in the US, UK and Australia with more countries coming soon.
Instagram ads manager
It is the electronic tool that companies and commercial accounts use to start and manage advertising campaigns on Instagram, and since Instagram is owned by Facebook, so the Instagram Ads Manager is linked to the Facebook Business Manager.
Instagram Ads Manager enables you to monitor and manage advertising campaigns through a variety of settings that help you define and target your audience optimally, in addition to helping you achieve the goal of your advertising campaign.
How do I choose the best ad type with the help of Instagram Ads Manager?
With the many types of Instagram ads, it may cause you some confusion, but do not worry, with the help of the Instagram Ads Manager, you will reach the appropriate type for your campaign, as you can test several types of ads and see which one performs best before starting a full advertising campaign, but in the beginning You have to answer the questionsfollowing to guide you:1. What is your purpose in advertising?
Certainly, when developing your company's marketing strategy, you will determine your goal for the advertising campaigns that you want to create, especially setting the number of purchases you want for your products and the number of views on the videos you launch. Your ad objective determines which types of ads are right for your campaign, for example, a Stories ad is the best type for driving video views, while Shopping ads are the best for driving more purchases.
2. Who is your target audience?
You can choose some types of ads and not others, depending on your target audience. You have to study the habits and behaviors of your audience, do they like watching videos? Do they like watching stories? Are they Instagram shoppers? After you know your audience, choose the types of ads that motivate them to take the appropriate action you want.
3. What is the most appropriate advertisement for your products?
Many products are suitable for one advertisement and not suitable for another type, for example food products that may be suitable for short pictures and videos that are not suitable for long videos. In general, you can use Ads Manager to check each ad and its relevance with your products and resonance with your target audience.
The importance of making an advertisement on Instagram
The Instagram Ads Manager allows your company to target its audience precisely by filtering people by age, gender, etc., and this is what makes Instagram a great network to build a presence and awareness of your business, increase followers, increase views, increase the number of purchases, in addition to obtaining a positive return on investment (ROI), without Forget easeCreate and diversify ads on Instagram to suit your products and brand and achieve your advertising campaign goalsThe price of ads on InstagramThe prices of Instagram ads are affected by many variables, including the size of the target audience, so if you are targeting a wide audience base, then the cost is lower because there is less competition for a large group of audiences, while when you target a custom audience by narrowing their geographical or age targeting, you may find that the price rises with increaseThe competition.Another factor affecting the price of ads is click-through rate (CTR), which is inversely proportional to advertising costs. Another factor affecting the price of ads on Instagram is the goal of your advertising campaign. For example, when you choose to increase awareness of your brand as the goal of your campaign, the cost decreases, and it will increase as it decreases through the stages of the marketing funnel.
How to make a funded advertisement on Instagram
The Instagram Ads Manager allows you to create a funded ad by taking several simple and easy steps. Some of these steps we talked about above, and you probably predetermined them while you were developing your brand's marketing strategy. We will talk about each step separately below:
1. Link your Instagram account with Facebook Business ManagerIn order to use the Instagram Ads Manager, you will need to connect your Instagram business account to the Facebook Business Manager, and to do this, log into your Facebook Business Manager account, then go to Business Settings, click on Accounts, then Instagram account, then use the blue button to choose an Instagram account from which you want to advertiseAnd enter your login information.2. Determine your campaign objective
After completing the first step, log in to Ads Manager and click Create Ad. First choose the appropriate campaign goal for your company, you will find a set of options, including: increase site purchases, get more subscribers, increase the number of video views, increase brand awareness, and more. It is necessary to choose the right campaign objective so that the Instagram algorithm will find the right users for you, after that give your Instagram campaign a name.
3. Set the budget and duration
You'll find the Budget & Schedule tab on the next page of Ads Manager, choose the type of budget you want whether it's a daily budget or a lifetime budget, then set the duration of the ad indefinitely until you manually stop it or on a specific date. There is a cost control option that allows you to set the cost per click or the amount you are willing to pay for each click.
4. Define your target audience
One of the best advantages of advertising on Instagram is that you can target the people you want your ad to reach. You will find several targeting options to narrow down your target audience such as age, location, gender, interests, job titles, etc. You can also find the Instagram accounts of people who have visited your site through the Facebook Pixel algorithm.
5. Select the appropriate ad type
Instagram Ads Manager will choose recommended ad placements and types for you by default, which means full exposure of your ad across Facebook and Instagram. In order to display your ad on Instagram only, select the Manual Placements option and choose Instagram. You can also filter the types of ads that Instagram recommends and choose the ones you want.
6. Upload designs
At this stage, you will have to design the ad, write a title and description that encourages people to take action, then choose the format of the ad, whether a single image, video, carousel ad, etc., and then put a link to promote, which is where you want to send people to. Make sure to enable previews so you can check if the ad is relevant to you.
7. Create a flowing conversation
Before launching an Instagram ad, you should check that you are ready to deal with conversations that are about to appear in your messages section. Using Instagram Automation settings, you can automatically respond to these inquiries at any time. For example, if you are showing a story ad, use the (send a message) option in it, and when the person clicks on this button, they will be provided with a list of common questions to choose from and get answers automatically.
Now you have to wait for Instagram to finish reviewing your campaign and then approving it within 24 hours. After you get approval, the ads will be published in the placements you chose. Congratulations! You have just launched your first advertising campaign, and if creating advertising campaigns on Instagram is not within your area of expertise, you can use the best professionals in Instagram advertising services, whom you find on the Fiverr platform, the largest Arab market for buying and selling microservices.
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