Effective strategies for marketing your online store products
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Effective strategies for marketing your online store products
In light of the fierce competition between online stores, it has become necessary to follow elaborate marketing methods that enable you to keep up with your competitors and overcome them. So, in this article, we collected 10 effective strategies that will help you market your online store products and increase your profits.
1. Search Engine Optimization SEO
When people search for a product through search engines, they prefer to click on the first five results rather than on the second five results. Therefore, SEO is one of the most important marketing strategies. Which helps you market your online store’s products and increase the number of its visitors, by improving its visibility on the search results pages, and this can be achieved through the following:
Increase the loading speed of store pages: You must be careful to choose images and videos of a small size, and you can activate the feature of downloading images and media after loading the page.
Pay attention to the structure of the online store: This step helps search engines to crawl your online store and index its pages within the search results pages, and it also helps customers to quickly access your products.
Use keywords efficiently: You can achieve this by adding keywords to the URLs of the pages, in addition to using keywords in balance in product titles and descriptions.
Seeking help from search engine optimization experts: You may feel that implementing the previous steps is difficult and complicated, so you can use the SEO services provided by search engine optimization experts on Fiverr, the largest Arab marketplace for buying and selling microservices, to professionally improve your store for search engines.
2. Content marketing
Content marketing occupies an important place within the marketing plans of companies and brands that aim to market the products of their online stores, as 97% of companies rely on content marketing as an essential part of their marketing plans. Content marketing is based on providing useful content to users, as this content includes marketing dimensions.
For example, if you have an online store that sells nutritional supplements and sports equipment, you can use content marketing by:
Create a blog and publish various sports articles such as: “How to inflate the shoulder muscles” or “How to build abdominal muscles” and so on, with indirect marketing of the products of your online store.
Posting useful videos on YouTube explaining how to use sports equipment in the correct way, while providing tips for good sports equipment.
Writing e-books related to health and sports, explaining the benefits of exercising and taking nutritional supplements, and mentioning the products and goods of your online store.
People in their human nature search for content that is useful to them; So make sure that you provide them with real and valuable content, while staying away from using direct marketing methods. Finally, try to be as honest with them as you can, because this will enhance their confidence in you and urge them to take your advice and guidance, and thus you can successfully market your online store's products.
3. Marketing products through social media platforms
Social media platforms have become an important part of the lives of most people around us, so that today it is almost difficult to find someone who does not have accounts on social media platforms, which requires you to include them in your marketing plan in marketing the products of your online store.
The first step that you must take care of is selecting an appropriate social platform, as it does not make sense to start marketing your online store’s products through all social media platforms, but rather you must select a basic platform to start with and then move little by little towards other platforms, and now the question comes: “How Choose a social media platformsuitable for your business?The answer lies in two basic steps:
Determine the nature of the products you want to market: Suppose you want to market skin care products and cosmetics, so visual content must be provided to show the impact of these products. Here, Instagram, Pinterest, and TikTok are at the forefront of the scene; as suitable options for presenting visual content.
Determine your target audience and where it is located: Since you want to market skin care products and cosmetics, your target audience is females, especially young women, so Instagram and TikTok are perfectly suitable for this category.
4. Marketing the product via emails
Email marketing is one of the most effective digital marketing channels, and this is due to the huge returns on investment that it achieves, as the return on investment is estimated at $ 36 for every $ 1 spent in email marketing.
Suppose you have launched new products in your online store and want to market them, but you are facing the problem of limited budget and lack of resources. Here, email comes as the best option to reach the largest segment of potential customers, as low cost is one of the most important features of email marketing. Moreover, email marketing has other advantages including:
Email automation: Marketing automation allows you to send messages at the right time. For example, you can send congratulatory messages to your customers on their birthdays, which enhances their confidence in your brand.
Targeting specific audiences: E-mail allows you to target a specific group of audiences and not others. For example, suppose you launched a product that helps men grow beards, then you can target the men's community but not the women's, which makes your messages reach only those who are interested in them.
Increase your brand awareness: Emails help increase your brand awareness, by constantly sending out newsletters, which makes your brand familiar to potential customers.
Marketing Campaign Testing: Email allows you to perform the tests you want, for example, you can run an A/B Testing to see how effective the messages you send are in marketing your online store’s products. You can also monitor the rate of clicking on messages, which gives you an idea. on customer interest in the product.
5. Customer loyalty programmesThe principle of customer loyalty programs is based on rewarding customers who interact constantly with the brand, with the aim of encouraging them to continue dealing with the company and not resorting to competing companies. Two systems:
Points system: This system is based on providing points to the customer whenever he interacts with the company's products, as he can eventually exchange his balance of points in exchange for a reward, such as a free product, a shopping voucher, or the like.
Rank system: This system is based on granting different benefits to customers based on their rank. The more the customer interacts with the brand, the better his rank and the more rewards he gets.
We can liken customer loyalty programs to some electronic games that depend on increasing the level of the player by performing specific tasks, as the player feels accomplished whenever he sees his level rise in the game, which drives him to spend more time on this game, in addition to the remorse that he experiences whenever he thinks about Quit the game and try a gameOthers, so you can rely on customer loyalty programs to market your online store's products.6. Offer discount coupons on products
Sometimes people want to buy a product, but they need an incentive to make their final purchase decision, and discount coupons may be the best incentive you give them, as statistics show that discount coupons push 86% of consumers to try new products.
In addition, it is preferable to add another incentive to encourage customers to make a purchase decision, by setting a time period for the discount coupon, or presenting it on holidays and special times of the year, which makes consumers feel afraid of losing time and losing this discount.
7. Marketing your store's products through influencers
By human nature, people tend to buy products that others have praised, and they avoid trying products they've never heard of. Brands take advantage of this idea in marketing their online store products by cooperating with influencers. They are the people who have a large number of followers on their social media accounts.
In light of this huge growth in the influencer marketing strategy, it has become necessary to invest in this strategy, and it is also important to choose suitable influencers to achieve a good return on investment (ROI). You can choose the right influencers who help you market your online store products effectively, by selecting the following:
Target audience: If you own an online store in the Kingdom of Saudi Arabia, it is not right to invest in French influencers, because most of their followers will be French-speaking, and in addition to the geographical area, you must pay attention to gender, age and other characteristics of the target audience.
The type of industry you work in: Suppose, for example, that you own an online store selling nutritional supplements, in this case it makes sense to choose a sports coach to talk about the quality of the products you offer, and the extent of their positive effect on his body.
The number of followers and the extent of their interaction: The number of followers is one of the most important points to focus on when choosing an influencer. The extent to which these followers interact with the content provided by the influencer must be monitored, in addition to the amount of trust they have towards him.
Remember that you must look at the influencer you want to contract with from the perspective of the follower, so that you monitor and listen to the content of this influencer, are you satisfied with the content that he provides? Do you feel that he is truly sincere in what he says and that he is trustworthy? Try to answer these questions to make your final decision. You can also review his previous advertisements and see how effective they are in marketing other companies' products.
8. Free shipping
Despite the simplicity of the idea, free shipping is one of the most effective marketing methods, as many customers may make the final purchase decision, but they back out of it when they remember that they will pay additional shipping costs. On the other hand, many potential customers are encouraged to make a purchase when they know they can get free delivery.
If you feel that the cost of free shipping will exceed your profit margin, you can raise the price of your product to include the product price and shipping cost. For example, if you have a TV at a price of $200 and its shipping cost is $10, you can sell it at $210 and offer free shipping to buyers, and you will notice the big difference in sales between the first case and the second case.
9. Paid advertising
One of the marketing strategies that you can use to achieve quick success is paid product marketing.You can market the products of your online store through search engines through PPC, when the researcher types the target keyword, the advertisement for your product will appear to him at the front of the search results pages, and here are some advantages of SEM marketing:
Targeting interested people: Unlike most other marketing methods, search engine marketing allows you to target only people who are interested in your product. For example, if you want to advertise sneakers, the ad will only appear to people who searched for sneakers.
Quick results: SEM is characterized by the speed of reaching potential customers, on the other hand, if you want to market your online store products through SEO, you will need many months and unremitting efforts to be able to achieve some positive results.
Pay per click: You won't pay Google until potential customers click on your ad, in other words, you don't have to pay once searchers see your ad.
In addition, paid marketing is not limited to Google ads only, but you can also market the products of your online store through social media platforms. For example, you can create a sponsored ad on Facebook and specify the characteristics of the target audience, such as age, gender, and geographical area, which increases the chance of converting them into customers.
10. Cross selling and alternative selling
Cross selling and cross selling are two marketing techniques commonly used in the field of e-commerce. Alternative selling is a marketing strategy that relies on proposing a new product with higher specifications and price instead of the main product chosen by the customer, while cross selling relies on providing accompanying and complementary products to the main product.
An example of alternative selling: Suppose you have an online store that sells washing machines, and you have a washing machine with a capacity of 7 kg and its price is $400, then you can use the strategy of alternative selling by offering a washing machine with a capacity of 9 kg at a price of $ 500.
Example of cross selling: If we continue with the same assumption as before, you can sell with the washing machine a movable base, with an addition of $ 20 to the basic cost, and you can sell a protection cover or a clothes basket .
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